• Beginners in digital marketing
• Individuals looking to upskill their digital marketing knowledge
• Students and small business owners

By the end of this Masterclass, participants will be able to:

• Understand the fundamentals of SEO and implement effective SEO strategies.
• Create and manage social media campaigns, particularly on Facebook.
• Develop and execute effective content marketing strategies.
• Understand sales techniques, psychology, and funnel building.
• Create visually appealing content using design tools.
• Build and maintain a professional online presence using WordPress and Google My Business.

Blended learning approach combining live sessions (WhatsApp Calls) and asynchronous content.
Dates: Monday, October 21st to Friday, October 25th
Time: 8:00 PM Cameroon Time (WAT)
Duration: 2 hours per session
Interactive discussions and Q&A sessions

Day 1: Introduction to Digital Marketing and SEO

• Define key terms (SEO, SEM, social media marketing, content marketing)
• Explain the importance of SEO and its components (keywords, on-page optimisation, off-page optimisation)
• Hands-on: Conduct keyword research using tools like Google Keyword Planner

Day 2: Social Media Marketing and Facebook Ads

• Social Media Platforms: Overview of popular platforms (Facebook, Instagram, Twitter, LinkedIn)
• Creating a Facebook Page: Guide students through setting up a professional Facebook page and optimise it for SEO
• Facebook Ads: Explain the basics of Facebook advertising, targeting options, and ad creation
• Hands-on: Create a Facebook ad campaign

Day 3: Content Marketing, Email Marketing, and WordPress

• Content Marketing Strategy: Develop a content strategy aligned with business goals
• Content Creation: Create different types of content (blog posts, videos, infographics)
• Email Marketing Basics: Understand email marketing concepts (lists, segmentation, campaigns)
• WordPress Basics: Introduce WordPress as a website builder 
• Hands-on: Create a basic WordPress website

Day 4: Sales and Sales Psychology, Google My Business

• Sales Fundamentals: Discuss sales techniques and the sales process 
• Sales Psychology: Understand consumer behaviour and persuasion tactics
• Building Funnels: Explain the concept of sales funnels and their components
• Google My Business: Introduce Google My Business for local SEO and business listings
• Hands-on: Set up a Google My Business profile

Day 5: Visuals and Email Marketing

• Visual Content: Discuss the importance of visuals in digital marketing (images, videos, graphics)
• Design Tools: Use design tools (Canva, Photoshop) to create visually appealing content
• Email Marketing Best Practices: Provide tips for effective email marketing (subject lines, design, calls to action) campaigns for maximum impact
• Hands-on: Create a visually appealing email template using a design tool